Day: March 11, 2024

How to Lay Fiber Reinforced Screed FlooringHow to Lay Fiber Reinforced Screed Flooring

If you’re laying a floating floor, installing underfloor heating, or simply updating your home then there’s a good chance that you’ll be applying a screed layer as part of your project. Getting this process right is crucial to the success of your flooring, decreasing the likelihood of costly and time-consuming repairs down the line.

There are three main types of screed fibers; bonded, unbonded, and fiber-reinforced. Each of these has different benefits depending on the project. For example, bonded screeds can be laid much faster than traditional cement-based screeds, which are typically limited to around 2000m2 per day. This type of screed is also ideal for areas that are susceptible to moisture because it has a strong bond with the substrate underneath, meaning that the screed doesn’t lift or curl.

Understanding the Different Types of Fibres for Screed Applications

Unbonded screeds, on the other hand, tend to be more unstable and are more likely to crack over time. This type of screed can be applied to a variety of surfaces including concrete, timber and vinyl tiles, which means it’s suitable for most commercial and domestic projects.

If you’re laying an unbonded screed then you must take measures to prevent cracking, the most common cause of which is shrinkage. To reduce the risk of this, you should use a damp-proof membrane and line any walls or pillars with edging foam to protect them from damage as the screed shrinks. To ensure the integrity of your screed, you should also divide it into sections using long pieces of timber batten that are cut to the height of your intended screed layer. This will help to keep the screed level and compact as it dries, whilst allowing you to check that it’s flat with a spirit level.

How Much Does It Cost To Run A YouTube Ad?How Much Does It Cost To Run A YouTube Ad?

how much does it cost to run a youtube ad

YouTube ads are a great way to reach potential customers, but how much does it cost to run a YouTube ad? In this article, we’ll explore the different factors that determine the cost of your YouTube advertising campaign.

Ad costs are determined by bidding, where advertisers compete with each other to win ad space. The type of ad you create also influences the cost. Video ads, for example, can be more costly than image or text ads. In addition, the specific target audience you choose to reach will also influence your ad’s costs. Ads that are highly relevant to your audience’s interests, preferences, and needs tend to perform well and have lower costs than ads that are less relevant.

Deciphering YouTube Ad Costs: Factors Influencing Pricing

YouTube ads can be charged either on a cost-per-click (CPC) or cost-per-view (CPV) basis. The pricing model you choose depends on your ad’s objectives and campaign subtype, with CPV being more common for brand awareness campaigns. In addition, the bidding options you select can also impact your ad’s cost and performance. For example, using target ROAS bidding will optimize your bids based on the return you want to achieve, which can lead to higher ad reach and better results.

To ensure your ad is displayed to the right audience at the right time, you must select specific demographics to reach. This allows YouTube to identify the user’s intent and display your ad at the right moment. For example, selecting a demographic such as young adults will help you target your ad to users with a high purchasing intent.