Hospitality Digital Advertising
As Outdoor Hospitality Advertising have lifted and audiences return to outdoor spaces, hotels and other hospitality venues can leverage outdoor digital signage for an enhanced experience and a unique brand message. The reopening of venues also opens the door to programmatic ad buying—an innovative, data-fueled process for delivering ads on digital screens across multiple platforms.
Digital signage is the ideal way to communicate and promote a hotel’s amenities to both guests and passersby. The right messaging can inspire guests to stay longer or encourage them to take advantage of a special offer such as free Wi-Fi, plentiful parking, discounted nightly rates and seasonal partnerships with nearby restaurants and wineries.
Trailblazing Success: Digital Advertising Strategies for Outdoor Hospitality and Camping Businesses
Additionally, digital signage is the perfect platform for communicating with staff and encouraging positive feedback. Whether positioning displays in the break room or sparking team competition with a ‘most rooms cleaned during shift wins’ contest, digital displays can improve productivity and drive up internal promotion—boosting overall revenue while simultaneously improving guest satisfaction.
With a unified digital content strategy, hospitality brands can ensure that their messaging is consistent across all touchpoints—from the website to the native app to the in-room displays and public spaces. This can be challenging when mixing online and offline channels, but the right digital signage platform makes it easy to manage all aspects of a hotel’s branded digital footprint from one central location. The result is a seamless and cohesive brand experience that keeps consumers engaged and happy—and opens up new opportunities for growth.